what happened to viathon bikes

Who does this serve?! Its a night and day difference!, exclaimed Andy. For anyone familiar with the beer industry, this is like Anheuser-Busch creating Shocktop, not Anheuser-Busch buying Goose Island or Elysian. Discussion of everything bicycle related. Get 40% off Select Items ViathonBicycles.com w/ Coupon (Activate). Someone posted an Outside magazine article above that details it. Were not trying to undercut the industry; were offering our bike line at a solid price, not a ridiculously low price, said Spinhirne-Martin. My point is, the greater MTB industry is set to explode, but the issue of entry level cost is still a major concern for people who simply are not willing to dish out >$1000 for a bike, and unfortunately, for anything less than that, you are crippled with lousy geometry, fall-apart components, and a not-so-fun early experience. Its to do with the fact that you can get 200kg of world rounding desert crossing Yamaha Tenere T7 2019 for less than a lot of mtbs now. Tapping into the gravel and bikepacking trends is the G.1, with the frameset and 105 options priced identically to the R.1. The Club will ride Viathon's newly released carbon G.1 gravel bike and send a group of five Elite riders to key events like the Belgian Waffle Ride and Dirty Kanza, two of the most challenging gravel races in the world. Or did you have its sale / closeout pricing in mind ($1,599)? "The negativity starts in-store with reports of forks installed backward. bicycles Some cyclists are extremely brand-loyal, willing to pay a premium for pride in heritage brands like Bianchi or Pinarello. The shifters and RD were DA and that was it. Walmart is also the largest grocer in America and possibly the world. Walmart isnt currently targeting the kind of customer who wants the latest carbon layup or the greatest new geometry, nor is it targeting customers who self-identify as cyclists. That's a hell of alot of awesome MTB trails read about it here Do Steu and T-Dubs ride Viathons? Industry watchers may remember the last time Walmart tried to get into the carbon bike game, which as I recall was about ten years ago. Many people are the same, I guess the rebranding isn't for nothing. Go to the shop Go to the shop. Except none of that happened. Maybe they could pump out some sultans for turner? And who cares what other people think? I would have thought their frame prices would have more closely matched online Chinese carbon frames. They have dumped millions into cycling in AK, even helping to fund the Arkansas High Country Route. For instance, TRP Sprye calipers are known for having a part in this issue with many other combinations due to the wider caliper designed to accommodate the dual moving pistons on that design. He wants to grow the brand slowly but steadily. However, 29 wheels will make your bike react slower to obstacles you may encounter. Facebook. The brand is starting with three models: the R1 road bike, the G1 gravel bike, and the M1 hardtail mountain bike. All models are available exclusively at Walmart in-store and online. Hes also the founder and part owner of Knight Composites. Viathon bikes. It doesnt have to adapt to the future, it is the future. WhatsApp. I dont think people in the market for $2000-5000 bikes would even think to buy at Walmart let alone shoulder the stigma of owning a bike bought at Walmart, right or wrong as that is. Walmart's return policy is insane and the employees there generally DGAF. Its one of the biggest online merchants in the world, No. And failing. as an example they probably make 100-1000-10000 more of the same model moto as they would for the mtb. Thats a challenge. As we continue to build out the platform, we welcome other brands, said Spinhirne-Martin. GravelNut April 10, 2019, . But Viathon is a Walmart corporatenot Waltonproject, intended to expand Walmarts current bike offerings to the specialty market. We wanted to create a non-intimidating platform, said Spinhirne-Martin. The FD was 105 as was the 10 sp cassette. Point being it comes with a lot more and substantially more development. 3 for online traffic after Google and Amazon. It uses four R12 bearings and everything is held together by the crank's 19mm spindle. Yea 10k is a lot for a bike, but its also top tier in the Mtb world. Second, the designers chose to mount a dropper seatpost as standard equipment on the M.1. Viathon is a new direct-to-consumer bike brand owned by Walmart that launched this week with a line of carbon bikes that sell between $2,300 and $6,000. All rights reserved, an opinion column about Viathon's unique formation, Workers at REI Cleveland store vote to join union, Hi-Torque closes Road Bike Action and Electric Bike Action magazines, Top Executives Tackling Biggest Bike Industry Challenges at the 2023 Bicycle Leadership Conference, Suplest shoes now available in North America through Blacksmith Cycle, NY City Council passes lithium-ion battery safety package. Walmart is not just a brand of box stores that populates every U.S. state. But Ive never seen the numbers. Meanwhile, the Waltons have put Millions? Still others are simply doing their best to sort through the marketing-speak to make a performance-to-value calculation on the best tool to get on the roador into the woods. Hi all Thanks for the reviews and updates. You think bikes v motos are bad, hell you can get a casio watch for 1000x less than a rolex. Not everybody has great trail access, but almost everybody has access to dirt roads.. The bike thats getting the most attention is Viathons new hardtail mountain bike, though Walmart is also launching with road and gravel options. The bikes will be available to order within weeks. Unbelievable a$$holes, TLDR: "successful family chooses to enjoy their success while remaining frugal to ensure long term multigenerational wealth". Plus, Viathons graphics are a little bland, in my opinion, the pricing isnt so aggressive that its clearly better than bikes from established brands like Canyon or Giant (or Remot, for that matter), and the product marketing so far feels spare to the point that its pro forma. Others seek innovation above all, eager to check out the latest suspension tech from Trust Performance or Yeti. And yes, while the argument of "buy used" is a good one, most newbies simply don't know where to look, don't know what to look for, and are overwhelmed by the whole used buying experience that they just throw in the towel and go back to the sport they are familiar with. The Viathon M.1 is available in three complete build kit options, starting at $2,400 USD. One could even go as far as to install Redshifts own ShockStop Seat Post for the ultimate smoothness out back. When you're at this level, you may as well just buy direct from manufacturer through Aliexpress, They need to build a 130/140 travel trail bike for 2k with GX eagle then I am in lol. An s-works bike off the floor performs at a pro level. 1600 Pearl St., Ste 300Boulder, CO 80302This website copyright 2023. This move isn't all too surprising. The history of the bicycle business is, in one sense, a history of powerful outsiders coming in to teach us dumb yokels how things are done in the Big Leagues. The crankset was square taper FSA even though Sora was already using HT2 by this time. Andy T fitted the ShockStop stem and immediately felt the benefits. Huh, no one wanted to buy a $6k hardtail that has no track record? But if Walmart must have some data that shows theyll sell some of these. Two Walmart heirs, Tom and Steuart Walton, are themselves highly enthusiastic riders who have invested in cycling companieslike Allied Cycle Works and Rapha, and they directed the trailbuilding grants that have helped transformWalmarts home base of Bentonville, Arkansas, into a world-class mountain-bikingdestination. Don't forget to donate a dollar for starving children. How long do Walmart bikes last? Outside's long reads email newsletter features our strongest writing, most ambitious reporting, and award-winning storytelling about the outdoors. Viathon is a new direct-to-consumer bike brand owned by Walmart that launched this week with a line of carbon bikes that sell between $2,300 and $6,000. A Viathon representative told me that Walmart simply wanted the story to be more about the bikes than the company behind them. My surfing friends friends and others who are "action sports oriented" are super hesitant to bike at first due to the cost of entry, fear of injury, etc. As much as I agree with the general sentiment, there are some other factors that tend to get overlooked in this comparison: Wal-Mart has these pretzel bites with beer cheese for like $2 bucks, pretty freakin awesome after a ride. I will also say again that for the extra money, a RedShift ShockStop stem cures that front end issue. The frames are customized for REI's product line and highly durable. I followed with an opinion column about Viathon's unique formation, business model and value proposition. So how much cheaper are these complete builds? The Viathon website has more specs: https://www.viathonbicycles.com/products/road-bike-r1-105. Love lower price bikes and bringing the MTB sport to more people.. Certainly, there are many Walmart shoppers among us, though likely few who have bought a bike there. I'd like to know how it rides, how well it's assembled, quality of the frame, etc. Waiting for Whole Foods to offer MTBs. Sign up to receive GearJunkie content direct to your inbox. And then you have a full Dura disc model for 5G. Moosejaw now sells cycling gear on their website and has a retail bike shop in Birmingham, MI. jim preston mchenry, il obituary. Does a rising tide lift all boats? Time for competition to drive down the absurd prices on bikes. The frames are engineered and designed in partnership with Kevin Quan, a longtime designer whos responsible for well-known bikes from well-known brands like Cervelo, Parlee, and Pivot. houses for sale hervey bay $250,000 to; gwinnett county gun show 2021; eagle point elementary school staff; super shuttle sanford airport Department-store bikes look a lot better than they used to. The mountain bike is the perfect companion to discover new things off the beaten track. Brand manager Zack Spinhirne-Martin doesnt see it that way. Also something to liven up trails that you ride regularly. I might consider buying it for the components. Or is the front-end harshness that pronounced? It doesnt need to get younger customers. What's the point? Will people buy them? Viathons G.1 gravel bike requires the same build. Viathon is a start-up carbon bike brand with a difference. But the bikes are neither crap nor cheap. Years ago a friend of mine bought a carbon fiber Dura Ace bike. But does it have enough soul and personality to compete with more established brands offering quality bikes at a similarly low price?". The point is, a Viathon purchase does not include some intangibles that are benefits of buying in a traditional model. Bikes come equipped with well-recognized components such as SRAM, Zipp, and Stans' No Tubes, on a good/better/best three-point pricing structure, with all models starting below $2500. Likewise, this doesn't mean that the UK will see high-end road and MTB bikes retailed from Walmart-owned Asda (not least because Walmart is off-loading Asda in a deal with Sainsbury's if the CMA allows it The bikes themselves, it was agreed, were competently designed and engineered, and marketed by respected industry professionals with big-brand credentials. milford regional lab franklin, ma. The GVR is designed for the speed of race day and fast-paced action on pave and open fire road sections. 29 plumtrees road newtown, ct; popular subdivision names; how to cite the implicit association test But if Viathon is going to have any real impact, its the next set of new bikes that will matter most. I was recruited two and a half years ago to raise the game and show what Walmart can deliver in terms of bikes, Spinhirne-Martin tells me. So, we feel this is a good bike, but maybe that stiffness and the specifics on spec and business model are not for everyone. But the move that really set the cat among the industry pigeons was the Viathon sales strategy, which at least strongly hinted at distribution via Walmart.com. We tested ways to dial out that feeling, like installing a ShockStop stem, and even to the point of using ridiculously low tire pressures, but as is, this bike is on the harsh side. Explore, search and compare thousands of the world's best mountain bikes here on Mountain Bike Database. Road, Gravel Bikes Viathon's G.1 gravel bike requires the same build. what happened to viathon bikes Yeah I'm in Australia and I know this, along with they do a bit for some mtb community's and trails. Calling all PB keyboard warriors: to the watch forums! as all the other big brands. Read through the small print "Returns and Refund Policy: 60 days from date of purchase - new or used with proof of original purchase. Apt analogy. I have noted that we are not the only ones saying this, for what it is worth. I'm a kiter, and that industry is even worse. The parts kits feature quality components from premium suppliers like Fizik, Hed, and Zipp, and the pricing is competitive with a number of brands. Arkansas is also hosting several UCI events in the next few years including cyclocross WORLDS. Browse our range of in stock and ready to ship road, gravel, mountain, hybrid and electric bikes. The writer, Sarah Moore, found the connection when looking up the trademark on the name, which isregistered to Walmart. It appears the newswas first mentioned in a Pinkbike story. If in the next 6 months new bikes stopped selling and P&A upgrades shot through the rough, you bet your ass the industry would respond. RZC Investments, founded by Tom and Steuart Walton, grandsons of Walmart founder Sam Walton, owns Rapha and part-owns Allied Cycle Works, a high-end bike manufacturer based in Little Rock, Arkansas. But don't count the traditional players out yet, on either the supply or retail ends of the supply chain. The tire clearances are a bit on the restrictive side as well. We were not paid, nor bribed for this review. Things have moved on. The Viathon G1 has been ridden a couple of months now by Andy T, and so we are ready to give the final verdict on this Walmart distributed bike. Vitus Bikes offer an award winning range of Mountain Bikes, Road Bikes, Ebikes and more. Viathon was his idea, springing from his background as a former pro rider, a one-time USA Cycling team mechanic and latterly a web commerce geek with Backcountry.com and before that Competitivecyclist.com. The rolex is just a bunch of metal gears and springs where the casio has a better computer in it than what got us to the moon! @alex There are better bikes in regard to front end compliance than the Viathon. And no im not interested in your bicycle either. Bike is not returnable if damaged or not fit for continued use (Please see Warranty and Crash Replacement policy) ", i wouldnt buy the mountain bike but their gravel offering is interesting for sure at 3k. Savvy consumers may baulk at the Walmart connections not just because of the value connotations but also the corporates reputation for poor labour relations but nor is Viathon a bike brand for the decal-focussed. Same price as the Grail 7 AL right now, both have quite race-y aspects to them. Its not the products: a three-frame range of MTBs, and gravel and road bikes. Now on to the final word on this carbon fiber crushed rock roller. Press J to jump to the feed. a buddy of mine, bought the g1 gravel bike to keep at his lakehouse (insert dentist joke, he's actually a cpa). Now it has a toe in the high-end market and the chance to show that itscapable of making quality stuff. I read an article that estimates the bikes the top pro supercross riders use would cost somewhere in the range 100k-200k. Now with over twenty years under our belt we know more than ever how important the ride really is. Full on rippers. Makes me think of the Walmart gaming pcs released a while back, which were so bad reviewers raised concerns about their safety, despite the presence name brand components. It makes it a lot more difficult to invest in processes and equipment that can ultimately bring the cost down significantly. In effect, Viathon is a pop-up bike brand, and just as quickly as it has appeared it could just as easily disappear again, no skin off Walmarts very large nose. Viathon Bikes - Walmart.com. But it is building out a platform not just with more and better bikes, but with video and editorial support. They also have controlling interests in Rapha and Allied Cycles. And that right there is the problem with any form of cycling, "my bike is better than yours" bullshit mantra. Schedule a free call. On its own, Viathon strikes me as a modestly interesting enthusiast brand with some solid, value-oriented bikes that feature industry-standard design and technology. I mean, they still have to make the same deals with sram, rockshox, shimano etc. Read Review. I just pay the numbers. Maybe in this specialist market they've done a better job. Hyper Bicycle 26" Men's Havoc Mountain Bike, Black 417 Pickup +2 options $248.00 Kent 26 In. But when people saw these bikes here, it was like, 'Hey, these are real bikes! At The Finish: So, what we have here is an interesting sales model and a fine bike for those who crave the ultimate in efficiency that carbon fiber can bring to the table. what happened to viathon bikes. According to the designer and engineer, Kevin Quan of Kevin Quan Studios, Viathon manufactures frames at the factory, making the best bikes you can think of.. The brand is starting with three models . Although from a bike industry perspective, the geometry is a few years outdated even for a hardtail. Both are well-qualified bike industry veterans, but its not a riveting founder story like, for instance, that ofAllied. Right now, Viathon sits on the value end of the spectrum, alongside other house brands like Scattante or the now-closed Foundry: perfectly fine, but not particularly compelling.